Symbi Safari — Matthew Grant Elkind

Challenge:

A safari company seeking to disrupt the travel industry wanted to inspire millennials to explore Africa.

Solution:

Creating a robust social and digital marketing program utilizing stories and photographs from the owners of the company along with activations in New York City. Within 3 months, the company booked the entire year of trips.

Someone looking at a display board of posters or flyers on a city sidewalk, with a man passing by carrying a bag.

Brochure for Symbi Safari featuring a starry night sky, a luxurious tent with seating inside, and promotional text about luxury experiences and safari adventures.

Web page header with a lion's face and the text 'Stare into the eyes of the best decision of your life'.

A flock of elephants crossing a river with a vast, grassy plain and a herd of wildebeest in the background under a partly cloudy sky, with a text overlay that says, 'A different world conveniently located on earth.'

A person walking in a vast, flat arid landscape under a blue sky with clouds, with distant mountains in the background. Overlaid text reads: 'Finding Yourself rarely happens in your own backyard.'

Street sidewalk with a chalk drawing of a lion and the word 'EXPERIENCE' above it. Text reads: 'The Large Cat in Central on Animals in the World' and 'Besides the Subway'. There's a person walking past, wearing black pants and sneakers.

A quote over an image of two elephants, one large and one small, walking through a grassy plain under a blue sky, reading 'To change the world you must first fall in love with it.'