Challenge:

A high-end home decor & accessory brand with an original product had a loyal, evangelist customer base but was having difficulty driving customer acquisition online.

Solution:

Auditing the website analytics and conducting interviews made it clear that new visitors didn’t understand the product's use. New messaging paired with refreshed brand and product imagery for the website and social media boosted the brand's online sales by 267% in the first three months.

Black and white checkered pillows, a black, white, and gray decorative bowl with a folded checkered cloth, and two black and white ceramic torpedo-shaped objects connected by a thick rope on a wooden deck.
A navy blue pillow with tassels on a bed, next to a white tray with a glass decanter of whiskey and a small glass with rings and a decorative silver ring holder, on a textured gray and white rug.
A woman with wavy brown hair wearing a beige sweater carries large rolled-up sleeping bags or mats, one with a plaid pattern and the other in solid red, as she walks on green grass near a dark wooden building.
A young child lying on a plaid pillow on the grass in a wide open field under a partly cloudy sky.
Person sitting on a bed reading a book, with a plaid blanket and jeans, in a cozy bedroom setting.
A rolled-up sleeping bag with red and plaid pattern, partially unzipped showing maroon interior lining.
Long rectangular red plaid pillow with a tie on one end, isolated on white background.
Pillow with plaid changing pad and straps inside.