Challenge:

With brands like Purple and Casper gaining mass popularity and boosting the conversation around sleep, luxury mattress and bedding company Duxiana needed to figure out how to stand out in a newly crowded space.

Solution:

Insight from interviews and analytics led to the campaign narrative around the importance of sleep for health, fitness, and productivity. This resulted in a new international advertising campaign, a content partnership with Equinox and Furthermore, and refreshed social media creative across paid and organic.

Scenic view of a deep green canyon with waterfalls and a river at the bottom, snow-capped mountains in the background, and the words "LIFE, AWAKENED" and "DUXIANA" overlaid.
Close-up of a DUX-branded mattress with a quilted diamond pattern, set on a gray shaggy carpet, with a white sheet partially covering it.
A peaceful lake scene with trees and mist, with the quote 'Sleep is the wellspring of life' and the name 'Duxiana'
Two elk in a foggy field at sunrise with pink and blue sky, with the text 'Praise Early Mornings' and 'Duxiana' on the image.
A modern bedroom with a large upholstered bed, white and beige bedding, a bedside table with a lamp, a gray sofa, large windows with sheer curtains, and a light-colored rug.
A person tying their shoelaces while sitting on a bed, with text saying 'Resolve to take care of your body'.
Nighttime landscape with a starry sky, trees, and reflection in a body of water. Text overlay reads "Sleep should come naturally" and the brand name "Duxiana."
A bed with a gray upholstered headboard, covered in white and gray satin pillowcases and sheets.