Plaid
Creating a community from a network
Plaid had a big problem to tackle - winning back trust with consumers and businesses. Sharing your personal financial information feels scary, and being the middle man in the picture can lead to some confusion.
Using our customers to tell our story
By partnering with the consumer fintech apps and brands that are powered by Plaid technology, we were able to help people understand how we fit into the picture, while also inspiring new business leads to explore our lesser known offerings.